When did you begin your journey with fashion designing?

I founded ROSAYAB by accident, when I began making pieces for friends at the start of the very first lockdown. Blessed with the time and creative freedom to experiment with shapes and fabrics thus allowed myself to  design the first collection. ROSAYAB was so well received by friends and on Instagram that I decided to sell online on DEPOP. 

What does sustainability mean to you?

 Working with sustainable practices that have minimal textile waste. Creating pieces to order rather than having an excess of sizes. Focusing on reworking headstock materials and second hand pieces to give a preloved garment a new lease of life. Buying less, buying better and buying from independent designers.

Why do you think it’s important to create clothing sustainably?

We won’t ever be able to reverse the damage that we have inflicted upon the planet. The fashion industry is a huge contributor to this too, so it’s absolutely necessary that we all change our values, slow down and purchase better, not more!

What inspires you and your designs?

I am constantly inspired by what I see daily, and a lot of my inspiration comes from nature or naturally forming textures. In my previous work and whilst studying I was always been inspired by biological structures and how biology influences design. This led to myself having a naturally organic aesthetic to my work, which has definitely carried on in my brand aesthetic. I love combining textures, colours, surfaces and tonal ranges. This is transferred to design my colour palettes and also reflected in the material texture and rawness of the patchwork pieces.

What advice do you have for other young designers out there?

 Be different, don’t just cop on to what you’ve seen be successful!  Be dedicated!